Business Development Manager – Scandinavia

Business Development Manager – Scandinavia

Role Overview

The Business Development Manager has full accountability for delivering and exceeding a defined sales budget within their assigned territory. The role focuses on identifying and influencing projects at the earliest opportunity, developing long‑term contractor, distributor, OEM, and end‑user relationships, and converting specifications into purchase orders.

The position plays a key role in enhancing the companys reputation by adding value to the customer proposition and delivering a world‑class customer experience. The Business Development Manager operates autonomously, often working remotely, and requires a high level of self‑motivation, discipline, and focus on commercial outcomes.

Key Objectives

• Deliver and exceed sales budget for the assigned territory
• Build and maintain a strong pipeline of project and OEM opportunities
• Develop long‑term relationships with contractors, distributors, and end users
• Increase specification and conversion of the products
• Enhance customer satisfaction and the market reputation

Business Development & Sales Growth

• Identify projects and opportunities at the earliest point of influence within the territory
• Identify decision makers involved in the specification, purchase, and installation of the products
• Develop and nurture a strong pipeline of project opportunities within CRM systems
• Target new OEMs and key end users, estimating potential and developing tailored sales strategies
• Sustain long‑term engagement to convert specifications into purchase orders

Customer, Contractor & Distributor Relationships

• Proactively develop and maintain strong relationships with contractors, distributors, end users, and specifiers
• Support and grow existing distribution partners while identifying new opportunities
• Work collaboratively with distributors to establish business potential, set objectives, and deliver agreed actions
• Ensure the customers receive a world‑class service and drive improvements where required

Market Insight & Competitive Intelligence

• Conduct market research and analyse competitor activity, pricing, and market trends
• Provide feedback to support sales budgets, forecasts, and marketing plans
• Identify trends and growth opportunities within existing and prospective accounts

Sales Execution & Account Management

• Follow up all outstanding quotations to ensure timely conversion
• Provide regular activity updates, including customer visits, calls, and key discussions
• Maintain effective control of documentation and CRM records
• Manage and resolve customer complaints to ensure satisfaction and prevent recurrence

Product, Technical & Promotional Support

• Provide product and technical support, including practical demonstrations of the the product range
• Maintain a high level of product and application knowledge
• Participate in exhibitions, promotional events, and product/application training programmes
• Work closely with internal teams to ensure effective delivery of customer solutions

Candidate Profile

The candidate must have a good standard of general education. A qualification in sales, business, or a technical field would be desirable. These will be demonstrated through the application form and certificates.

The candidate should have a minimum of five years’ sales experience in a high-volume, quality-focused business, along with proven experience in delivering and exceeding sales targets. They should also have experience managing long sales cycles and specifications. It would be desirable for the candidate to have experience within a cable, electrical, or technical product environment, as well as experience selling into projects, OEMs, or contractors, and working with distributors and end users. This experience will be demonstrated through the application form and interview.

The candidate must be able to design and deliver structured sales plans with clear objectives and have experience developing, managing, and delivering a sales budget. They should have a strong understanding of account, contractor, and distributor management, and be capable of working with senior stakeholders and technical experts. The ability to identify trends and growth opportunities is essential, along with a technical understanding of product ranges and applications. They must also be confident in presentation and facilitation within technical meetings and demonstrate strong CRM and documentation discipline. These skills will be assessed through the application form and interview.

The candidate should be highly organised with strong time management skills, self-motivated, disciplined, and comfortable working remotely. They must consistently deliver on commitments and hold themselves and others to high standards. Resilience and persistence are essential, particularly in sustaining long sales cycles. The candidate should be a collaborative team player who builds strong internal networks and is able to challenge constructively to achieve the best customer and business outcomes. A passion for sales and motivation to win as part of a team are also important. A continuous improvement mindset would be desirable.

Finally, the candidate must demonstrate a commitment to quality, health, safety, and environmental responsibilities.