Business Development Manager – Southern England

Role Overview

The Business Development Manager – Southern England has full accountability for delivering and exceeding a defined sales budget within their assigned territory. The role focuses on identifying and influencing projects at the earliest possible stage, developing long‑term relationships with contractors, distributors, OEMs, and end users, and converting specifications into purchase orders.

The position plays a key role in enhancing the companys reputation by adding value to the customer proposition and delivering a world‑class customer experience. Working largely remotely, the role requires strong self‑motivation, discipline, and sustained focus on business results, alongside close collaboration with internal teams.

Key Objectives 

• Deliver and exceed the sales budget for Southern England
• Build and maintain a strong pipeline of project, OEM, and contractor opportunities
• Increase specification and conversion of the products within the region
• Develop long‑term strategic relationships with contractors and distributors
• Enhance customer satisfaction and the market presence in London and the South

Business Development & Sales Growth

• Identify projects and opportunities at the earliest point of influence within the Southern England territory
• Identify and engage decision makers involved in specification, purchase, and installation of the products
• Build, manage, and maintain a robust pipeline of firm project opportunities within CRM systems
• Target new OEMs and regular end users, estimating potential and developing tailored sales strategies
• Sustain long‑term engagement to convert specifications into purchase orders

Customer, Contractor & Distributor Relationships

• Proactively develop and maintain strong relationships with key contractors operating within Southern England and London
• Develop and maintain relationships with distributors to enable effective targeting of end users
• Work collaboratively with distributors to establish business potential, set objectives, and deliver agreed action plans
• Ensure the customers receive a world‑class service at all times

Market Insight & Competitive Intelligence

• Conduct market research and analyse competitor activity, pricing, and market trends
• Maintain a strong understanding of the electrical contracting market within London and the wider Southern region
• Provide feedback to support development of sales budgets, forecasts, and marketing plans

Sales Execution & Account Management

• Provide regular updates highlighting calls made, customers visited, and key discussions
• Follow up all outstanding quotations to ensure timely completion and conversion
• Maintain effective control of documentation and CRM records
• Respond to customer complaints with effective resolution and preventative actions

Product, Technical & Promotional Support

• Provide product and technical support, including practical demonstrations of the product range
• Maintain a high level of product and application knowledge
• Attend exhibitions, promotional events, and product/application training programmes
• Support customer and colleague training where appropriate

Health & Safety Responsibilities

• Ensure all work is carried out safely and in compliance with the Company Health & Safety Policy
• Act as a positive ambassador for the values, standards, and behaviour

Person Specification

We are looking for a driven, commercially minded sales professional who can demonstrate a successful track record of developing new business, managing key accounts, and delivering sustainable sales growth.

Qualifications

Candidates should have a good standard of general education. A qualification in Sales, Business, or a technical discipline would be advantageous but is not essential.

Experience

Applicants should have a minimum of five years’ sales experience within a high-volume, quality-focused business and be able to demonstrate a consistent track record of achieving and exceeding sales targets. Experience managing long sales cycles and specification-led sales is essential.

Experience within the cable, electrical, or wider technical product sector would be highly desirable, as would a background selling into projects, OEMs, contractors, distributors, and end users.

Technical Knowledge & Skills

The successful candidate will be able to develop and implement structured sales plans with clear objectives, while managing and delivering against sales budgets. They will have a strong understanding of account management, contractor engagement, and distributor relationships, together with the ability to work effectively with senior stakeholders and technical specialists.

They should be commercially aware, capable of identifying market trends and growth opportunities, and possess a sound technical understanding of products and their applications. Strong presentation skills are essential, with the confidence to lead technical meetings and customer presentations. A disciplined approach to CRM management, reporting, and sales documentation is also expected.

Personal Attributes

The ideal candidate will be highly organised with excellent time management skills and be comfortable working independently in a home-based environment. They will be self-motivated, disciplined, and committed to delivering on promises while maintaining high standards.

They should be resilient and persistent, recognising that successful sales often involve long sales cycles and relationship building. A collaborative approach is essential, with the ability to build strong internal and external relationships, challenge constructively when appropriate, and work closely with colleagues to achieve the best outcomes for customers and the business.

Above all, we’re looking for someone with a genuine passion for sales, a competitive mindset, and the drive to win as part of a successful team. A continuous improvement mindset and a desire to keep developing professionally will be highly valued.

Other Requirements

The successful candidate will demonstrate a strong commitment to quality and will actively support the company’s health, safety, environmental, and compliance standards in all aspects of their work.